It’s about having the right mix.

At 50 Words we realize no two businesses are alike. Your needs are influenced by where you are in your business life cycle or by an emerging threat you may be facing. And so ours is not a one-size-fits-all approach. We customize our services in three key areas — planning, execution, and measurement — to address your real time business needs and marketing situation.

The mix of services we can perform for you include:

Plan Execute Measure
Strategic Business Planning
  • Goal Setting
  • Vision, Mission and Value Setting
  • Customer Needs Analysis
  • Situational Analysis
  • Segmentation Analysis
  • Customer Value Proposition Development
  • Alignment of Capabilities with Customer Needs
  • Alignment of Marketing, Financial and Operational Strategies
  • Market Research
  • Opportunity Analysis
Brand Strategy & Brand Management
  • Setting Brand Objectives
  • Defining Target Audiences
  • Brand Message Development & Coordinated Launch
  • Brand Identity
  • Brand Auditing
  • Brand Surveys and Assessments
  • Positioning Platform
  • Brand Asset Management
Market Research
  • Primary and Secondary Market Research
  • Customer and Referral Source Surveying
Marketing Planning
  • Market Assessment
  • Competitor Assessment
  • Customer Needs Analysis (Target Markets and Target Customer Attributes)
  • SWOT Analysis
  • Primary & Secondary Market Research (Industry, Products/Services, Markets)
  • Sales and Marketing Communications Strategy for upcoming year
  • Product Launch/ Promotion Planning & Oversight
  • Traditional & New Media Mix Planning
Communication Planning
  • Communication Audit
  • Communication Needs Assessment
  • Messaging Strategy/ Hierarchy
  • Communication Plan Development & Oversight
  • Development of well branded Communications
Branding Elements
  • Tagline Development
  • Logo Design
  • Business Stationery Design
  • Packaging & Merchandising Design
  • Brochures & Collateral Design
  • Website Design
  • Tradeshow Graphics
Promotion
  • Integrated Marketing Communications Activities including:
    • Advertising Campaigns (Traditional and Online)
    • Direct Mail Campaigns
    • Newsletters
    • Email Campaigns
    • Search Engine Optimization
    • Social Media Campaigns
    • Tradeshow/Conference
    • Blogging
    • Ghostwriting Articles

 
Sales Force Effectiveness
& Productivity
  • Sales Presentations & Literature
  • Sales Force Territory Alignment
  • Training Initiatives
  • Telemarketing Programs
Tradeshow &
Event Support Services
  • Tradeshow
    • Logistics Planning & Execution
    • On-site Staffing
    • Sponsorship Opportunities
    • Employee Training & Preparation
    • Speaking Opportunities
  • Sales Meeting Planning and Facilitation
  • Corporate Event Planning & Execution
  • Convention Planning & Onsite Staffing
Public Relations
  • Press Release Creation & Distribution
  • Identification of Key Media Contacts
  • Press Materials 
  • Speaking Engagements
  • Articles
  • Media Coverage Tracking
Customer Relationship Management (CRM)
  • CRM Selection
  • CRM Implementation
  • Employee Training
  • Training Manuals
  • Executive Dashboards & Custom Reporting
  • Ongoing CRM Support
Brand
  • Monitoring and Assessing the Brand’s Health
  • Brand Assessment Studies (Awareness, Acceptance, Usage)
Customer Satisfaction
  • Customer Satisfaction Surveys
  • Customer Councils & Sounding Boards
Measurement Systems
  • Development of metrics for marketing and sales activities
  • Linkage of metrics to Company Goals and Objectives
  • Periodic Reviews of results with Management Team
  • Development of Countermeasures and Triggers