Measuring made simple.
In the beginning of every client relationship, we ask: “How will you determine if our relationship is a success?” Quite simply: measurement metrics. Because it’s nice to have innovative creative, but marketing without measuring is simply a shot in the dark. You don’t know what, or who, you’ve hit. We build a means of measuring outcomes into everything we do: focus groups, direct mail response rates, lead generation, and more. And that gives you an ROI you can truly count on.
And it’s not all formal research. We help you capture and take advantage of data you already have from your customer-facing staff, discovering what they see in the marketplace, what reactions they’re getting from prospects and customers.
Measuring not only determines how effective your communications are, it helps everyone understand the agreed-upon goals and time frames for achieving them. If you don’t have realistic metrics, you may become disappointed and pull the plug too quickly on a program that could be helpful in the long term.
Once we know how much we’ve accomplished together, we can evaluate what’s working, what’s not, and whether you should do it again. And that brings us back to planning.